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In Australia, there's a saying that, “if you want to go into the outback, any truck can take you. If you want to get back, take a Land Cruiser.” We set out to test this expression on American soil and prove that the Land Cruiser lives up to it’s reputation.
Role: Junior Art Director
Agency: Saatchi & Saatchi
Client: Toyota
To seamlessly integrate our Land Cruiser campaign with Toyota's partnership with Vail Resorts, I designed ski gondolas that mirror the iconic Land Cruiser. As these gondolas glide on a continuous loop up and down the mountain, they serve as a reminder that, just like the Land Cruiser, you can always rely on them to get you back.
(Official footage coming soon:))
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